GUM is the legendary department store on Red Square, one of Europe's largest shopping centers. Built in the late 19th century, it combines historic architecture with modern shopping and is a Moscow symbol alongside the Kremlin.

Building History

The Upper Trading Rows were built in 1890-1893 to Alexander Pomerantsev's design. The Russian-style building replaced old trading rows. In Soviet times, the store was called GUM—State Universal Store. After 1990s restoration, it regained its former splendor.

Architecture

The building consists of three longitudinal passages connected by cross-bridges. The glass roof, engineered by Shukhov, fills the space with natural light. The facade facing Red Square is decorated with turrets and patterns in pseudo-Russian style.

Interiors

Inside—three floors of galleries with delicate bridges and elegant railings. The fountain in the center of the first line is a popular meeting spot. Marble floors, moldings, and brass details create an atmosphere of pre-revolutionary luxury.

Historic Skating Rink

In winter, a skating rink is set up on Red Square in front of GUM. This is the city's main ice rink with views of St. Basil's Cathedral and the Kremlin. Open late November through February.

Shopping

Over 200 stores feature luxury and premium brands. From high fashion to Russian designers, perfumery to gastronomy. Gastronom No.1 offers delicacies; the famous ice cream in a waffle cone has been sold since Soviet times.

Gastronomy

GUM's legendary ice cream—creamy popsicle in a crispy cone—is essential. Stolovaya No.57 recreates Soviet cafeteria food at democratic prices. Upper-floor restaurants offer panoramic views.

Practical Information

Entrance from Red Square and Nikolskaya Street. Open daily 10:00-22:00. Entry is free; you can simply stroll and admire the interiors.

Atmosphere and Tips

GUM is more than a store—it's an architectural monument and gathering place. Even without shopping, walking through the galleries and eating ice cream by the fountain is worthwhile. Winter holiday illumination is a separate spectacle. Combines perfectly with visiting Red Square.