Insadong is the soul of traditional Korea hidden in the heart of modern Seoul. This pedestrian street with dozens of alleys is a true labyrinth where antique shops neighbor contemporary art galleries, and century-old tea houses sit beside trendy cafes.

Quarter History

Insadong's history begins in the Joseon era when workshops serving the royal court were located here. After the monarchy fell in 1910, many artisans opened their own shops, and Insadong became a center for traditional goods trade.

What to See and Buy

Find hanji (traditional handmade paper), ceramics, calligraphy works, and ha...