Insadong is the soul of traditional Korea hidden in the heart of modern Seoul. This pedestrian street with dozens of alleys is a true labyrinth where antique shops neighbor contemporary art galleries, and century-old tea houses sit beside trendy cafes. You can spend an entire day wandering between traditional craft shops.

Quarter History

Insadong's history begins in the Joseon era when workshops serving the royal court were located here. Artists, calligraphers, craftsmen — all lived and worked in this district. After the monarchy fell in 1910, many artisans opened their own shops, and Insado...